Prudoo – Social Publishing Platform

Prudoo is the World’s first social publishing platform for music artists, musicians, producers, labels and other suppliers. Prudoo is a next generation digital music service provider, a combination of a music publishing solution, a virtual record label with integrated and personalised marketing, revenue share system to artists and publishers, based on monthly subscription.

• Conduct user research, qualitative and quantitative interviews, behavioural tests
• Online surveys and analysis (1000+ participants)
• Persona and user analysis, user modelling
• Full moderated tests (cca 200 users)
• Face to face user interviews, online surveys
• Mind & site mapping, brainstorming
• Interactive wireframe using MockFlow
• UI design variations using Adobe Photoshop, Illustrator and Sketch
• Usability testing sessions

• Requirement gathering, business stakeholder meetings
• Scope document and presentations
• Functional requirement documents (cca 700 pages)
• Market and competitor analysis
• Development coordination and management
• Create and manage complex business, strategy and development model (UML) using ElementsCloud

• Mockflow, Balsamiq and Axure – rapid and interactive wireframing
• InVision, Adobe XD, Axure for lo/hi fidelity prototyping
• Adobe CC/CS (Photoshop, Illustrator, InDesign) – UI and visual design
• TextMate, Coda, Sublime Text, Dreamweaver – hand coding HTML, CSS, PHP
• XMind & Axure RP – process flows charts, information architecture and prototyping
• XTensio – scenarios and personas
• ElementsCloud – system mapping and business modelling, documentation, collaboration
• Visual Paradigm – system modelling
• ActiveCollab and Asana – project and task management
• UX, Usability testing, analysis – Usabilla, Userzoom, Usabilityhub
• Other tools – MOZ, Google Analytics, SurveyMonkey, Google Docs, MS Office, Webmaster tools