Design, UI, UX

Jet2 – Pocket City

Project details

Client

Jet2 Airlines, Jet2 Holidays

Date

2011

Category

Design, UI, UX

Overview

Rapid private medical insurance price quotation and comparison, conditional fact finder questionnaire (medical and health history) for iOS and Android tablets . The 4C IFA App will use Usay’s thousands of independent financial advisors for presentation and quotation.

UX related tasks

• Conduct user research, qualitative and quantitative interviews, behavioural tests
• Online surveys and analysis (1000+ participants, Jet2 users and clients)
• Persona and user analysis, user modelling
• Mind & site mapping, brainstorming
• Interactive and detailed wireframe
• High fidelity UI design variations using Adobe Photoshop, Illustrator

Business analytics related tasks

• Requirement gathering, business stakeholder meetings
• Scope document and presentations
• Functional requirement documents
• Market and competitor analysis, support marketing analyst
• Create business and development strategy

Team & Technology

Marketing team (6), executives (2) development team (6), product owner, business stakeholders

Development environment & project management: Agile/Waterfall

Status & Links

Status: never fully developed and released, only the concept, UX/UI phase has been finished.

Prototype: Click here

CSS Guide: Click here

Jet2 Airline's Pocket City - Mobile design
Jet2 Airline's Pocket City - Mobile design
Jet2 Airline's Pocket City - Mobile design
Jet2 Airline's Pocket City - Map and CD
Jet2 Airline's Pocket City - Interactive UI (for web and digital kiosks)
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